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Fairly OddParents Fly to Burger King

Running from February 9 - March 14, 2004, Burger King will offer 10 FAIRLY ODDPARENT toys featuring all of characters. Each toy will come with one of five online codes that unlock unique FAIRLY ODDPARENTS-themed digital prizes at www.burgerkingFOP.nick.com, including a mouse pointer, printable locker poster, wallpaper, 500 Nick Points and e-cards. In addition, kids who collect all five codes will get a limited edition screensaver.

"Fantasy and magic are integral components of every child's playtime fun," said Brian Gies, senior director, youth and family marketing, Burger King Corp. "This latest promotion in our long-term partnership with Nickelodeon brings the magical antics of THE FAIRLY ODDPARENTS, one of Nickelodeon's most popular TV series, to Burger King kids meals with an assortment of collectible toys that will inspire even more imaginary adventures."

"We are proud of the relationship we have built with Burger King Corp.," said Pam Kaufman, svp, marketing, Nickelodeon. "They do an excellent job at bringing our properties to life through promotion."

Nickelodeon is the number-one entertainment brand for kids. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households. The company is owned and operated by Viacom International Inc. For more information, visit www.nick.com.

The Burger King system operates more than 11,285 restaurants in all 50 states and in 58 countries and territories around the world. 91% of BURGER KING restaurants are owned and operated by independent franchisees. Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more, visit the company's Website at www.burgerking.com.

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Rick DeMott
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