Susan Armstrong has joined EyeballNYC as a designer. Previously, she served as an inferno* artist and 3D animator for Toronto-based TOPIX/Mad Dog. There she worked on commercials for Coca-Cola, Tylenol, Sega Playdium, as well as music videos for David Bowie, Bare Naked Ladies and Sheryl Crow, among others. In addition, Armstrong worked on such feature films as THE SWEET HEREAFTER and HARRIET THE SPY. "I wanted to move in another direction, from Inferno to design because as a designer, working with software like Adobe After Effects and Illustrator, you have more input into the creative direction of a project," said Armstrong. "You can explore ideas thoroughly, rather than simply executing storyboards."