V&S Entertainment and Exim Licensing Group announced their partnership in the “Everything's Rosie” licensing program for the Latin America region.
Press release from Exim Licensing Group:
MIAMI, FL -- V&S Entertainment and Exim Licensing Group announced their partnership in the Everything's Rosie licensing program for the Latin America region. Everything's Rosie, sold in over 150 countries worldwide, has achieved high ratings across Free to Air and Digital platforms around the globe and this proven track record will support the planned expansion across broadcast and L&M platforms in Latin America. Targeting girls and boys 3 to 6 years old, the Everything's Rosie L&M program will be rolled out across all categories including toys, publishing, DVD, music, apparel and games.
In addition to distributing the series on TV in Latam, V&S is spearheading a hands-on international online strategy to ensure high quality website assets and games are available to broadcasters to help build their respective fan base and maximize viewer connectivity with their favorite characters from the series.
Vickie Corner, Managing Director of V&S Entertainment, comments: "South America has huge potential for Everything's Rosie with its vibrant color palette, strong values and engaging story-telling and we are excited to be expanding into this market. We look forward to working closely with broadcasters across the region and now with Exim Licensing on board, we are confident that ‘Rosie' products will soon be available to her growing fan base across Latin America."
EXIM will implement a specific strategy that synergizes with V&S, distributors and key partners in order to ensure a successful licensing program in the region. Exim's plan is to bring aboard leading clients and retailers in the main categories and build different projects to raise awareness and create a buzz for the brand. "Rosie is a powerful property that has appeal not only for kids but also for parents and family that value the concepts of respect and responsibility. We have no doubt that Rosie and her colorful group of friends will be a hit in the region," says Diego Barassi, Exim Licensing SVP.
Everything's Rosie 3D animated series (78 x11") is a positive and inspiring narrative for today's pre-schoolers featuring a modern design fused with an organic environment, intelligent storylines promoting a proactive attitude and original and imaginative characters. Each episode sees Rosie encounter a fresh challenge which she embraces and resolves with her six constant companions in a truly original way, bringing laughter, fun and timeless life lessons to a fast growing fan base. Warm at heart and involving in approach, the adventures Rosie and her friends share mirror pre-schooler's dreams and aspirations.
Jennifer Wolfe is Director of News & Content at Animation World Network.