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Evolve IMG Wins Emmy Award for Nat Geo Promo Campaign

Evolve Digital Cinema/IMG is recognized with a 2011 Emmy Award for Outstanding Promotional Announcement for its "Explorers" campaign for The National Geographic Channel.

Chicago, IL -- Evolve Digital Cinema IMG has been recognized with a 2011 Emmy Award for Oustanding Promotional Announcement in the Institutional category for the company's work on a campaign for the National Geographic Channel's Explorers initiative.

Winners of the 33rd Annual News and Documentary Emmy Awards were announced on October 1, 2012, by the National Academy of Television Arts & Sciences (NATAS), and the awards were presented at a ceremony in New York City earlier this month.

“The entire team at Evolve is humbled and honored with this Emmy Award,” said Joel Edwards, co-founder and director of production for Evolve IMG. “This project with Nat Geo has personally been one of my favorite I've worked on in my entire career. It was such an intense and engaging project. We were charged to create something fresh, something that people had not seen before -- and to use that as a platform to tell new stories about a new wave of world explorers. We had an amazing team and talented creative group that worked tirelessly to pull this off. Being recognized with an Emmy is the ultimate gratification! We are also so grateful to the executive and creative management team at Nat Geo for their support and faith in our abilities. It is truly an honor to work with them!” 

The Challenge and the Award-Winning Result

In early 2011, the Nat Geo Channel approached Evolve Digital Cinema|IMG about creating a new campaign for the network that would give whole new look and feel to the Explorers initiative and institution. Nat Geo was looking for a fresh vision in this new campaign, visually and viscerally, through the explorers’ message and stories as they were told. 

Carla Daeninckx, Nat Geo co-producer & design director added, “Executive management challenged us to elevate the Nat Geo brand by showcasing the innovative thinkers and scientists of today who are redefining exploration by living the mission and making the world a better place. These young, smart, relatable talents are not actors, but real people who transcend all cultural boundaries to show how we can all be ‘everyday Explorers.’”

With an aggressive five-week schedule from pre-production to air, tight budgets, a race to coordinate talent, crews, and timeline, the tireless efforts have paid off with a highly successful, critically acclaimed result.

“Our goal here was to visually keep the pacing of the spot up and energy high, while being light and selective on how we punctuated and identified highs and lows," Daeninckx continued. The fresh approach we took on design stemmed from our core channels new on-air look, and taking it to another level. Finally, we felt it important to introduce the legacy of our Explorers and Society, creating a timeline linking our past to our future. What makes Nat Geo different from any other TV network is its connection to The National Geographic Society and its mission to explore. This was clearly the statement this brand defining campaign delivered on, and we’re so proud to have been a part of it.”

Source: Evolve Digital Cinema IMG

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