Evolution is developing licensing programs for RGH properties, “Monster In My Pocket” and “Life and Adventures of Santa Claus,” which will be unveiled at the 2013 Licensing Expo.
Los Angeles, CA -- Evolution is in development on new licensing programs for two RGH properties – Monster In My Pocket and Life and Adventures of Santa Claus. Evolution will unveil both programs at the Company’s booth B71 at Licensing Show Expo 2013.
Monster In My Pocket, a popular brand of collectible monsters for boys, is supported by a soon-to-be- named master toy partner. Additionally, digital apps, games and a fall 2014 animated television series from RGH are currently in development. Evolution is seeking licensing partners in categories, including apparel & accessories, home furnishings, home and housewares, paper goods and back-to-school, novelty toys, board games, trading card games, and publishing. The licensing program is anticipated to launch at retail in spring 2015.
Life and Adventures of Santa Claus, a new 3D CGI-animated theatrical feature film, is slated for release for the holiday season of 2014. The property will be supported with licensed products in apparel, toys, publishing and seasonal, which will debut at retail concurrent with the film release.
“Monster In My Pocket has spawned over 200 characters since first debuting in 1990, and with the support of an animated television series a web connect toy program, as well as a number of other digital apps and games, this property is well-poised to smash into the global marketplace with innovative toys, games and other licensed products,” commented Travis J. Rutherford, President, Licensing & Retail, Evolution. “Parlaying the amazing 3D technology now available to filmmakers, Life and Adventures of Santa Claus is an engaging and heartfelt tale, and we anticipate this film becoming the new holiday tradition for kids and families around the world.”
“Evolution’s licensing programs for Monster In My Pocket and Life and Adventures of Santa Claus demonstrates the expertise, strategic planning and innovative vision the Evolution team brings to every property they assume,” said RGH CEO Randa Ayoubi. “Plus, Evolution’s long-established relationships in the licensing and merchandising communities are a tremendous asset in advancing RGH’s properties in the world market.”
Jennifer Wolfe is Director of News & Content at Animation World Network.