V&S Entertainment signs a deal with RAI, bringing the second season of “Everything’s Rosie” to Italy.
London, UK -- V&S Entertainment has signed a deal with Italy’s RAI for pre-school animation Everything’s Rosie, as the public broadcaster renews its commitment to the global hit series.
The second series of Everything’s Rosie, totalling 52 11-minute episodes, plus an upcoming 24-minute special, will air on RAI’s specialist children’s channel RAI Yoyo. The series – known locally as Insieme a Rosie – will air in the spring, daily at 10.30am with three consecutive episodes, followed by re-runs at 5.30pm.
RAI Yoyo has already achieved great success for Everything’s Rosie, with series one airing to consistently high ratings. This latest acquisition further expands the rapidly growing broadcast footprint for Everything’s Rosie, which is now on air in excess of 150 countries.
V&S Entertainment are preparing to launch the brand new one-off special of Everything’s Rosie in 2013. Entitled “When You Wish Upon an Oak," the 24-minute episode follows Rosie and her friends as they embark on their biggest adventure yet.
Annalisa Liberi, Head of Acquisitions at RAI Italy commented, “We’re delighted to secure the second season and 24-minute special of Everything’s Rosie for our RAI Yoyo audience, following the great ratings achieved by the hugely popular first series. This bright, colourful animation is a fantastic blend of fun and learning for our youngest viewers and we know they will be equally pleased to see Rosie and Raggles return for some brand new exciting adventures.”
Vickie Corner, Managing Director at V&S Entertainment, added, “We’re very pleased to mark the ongoing success story of Everything’s Rosie in Italy with this new deal. There is strong demand for inspiring, educational and fun pre-school programming in Italy and RAI Yoyo is the perfect home for Rosie and her friends in the territory. We’re continuing to see great interest for Everything’s Rosie as its beautifully crafted storylines and outstanding CGI engages more children throughout the world and are looking forward to showcasing the first special episode to our new and existing international partners at MIPCOM.”
Each episode of Everything’s Rosie offers children a journey filled with excitement, fun and friendship as Rosie and her friends embark on life’s unpredictable challenges. Educational adventures and timeless storylines combined with vibrant animation are the cornerstones of success for Everything’s Rosie, which is proven to resonate with its target audience of pre-schoolers aged 3-6yrs. Such is its popularity, Everything’s Rosie was recently re-acquired by the BBC for a fourth series (bringing the total episodes available to 104 x 11”), and foremost characters Rosie and Raggles have become two of the hottest licensed characters around.
Source: V&S Entertainment
Jennifer Wolfe is Director of News & Content at Animation World Network.