Syfy Launches 31 Days of HalloweeNYC
New York, NY -- For the second straight year, Syfy will serve as tour guide to Halloween in New York City with its imaginative 31 Days of HalloweeNYC, a multi-media, on-the-ground partnership with NYC & Company, the city’s official marketing, tourism and partnership organization.
To expand Syfy’s annual 31 Days of Halloween programming spook-a-thon into the streets of New York, the channel will unleash a rocking three-day Syfy Halloween NYC Fest in Manhattan’s Flatiron Plaza featuring music to face painting, along with a first time retail partnership with Spirit Halloween and support of 14 New York City Parks Department holiday events from Pooch Parade to Shocktoberfest and the annual Central Park Pumpkin Festival.
As well, 31 Days of HalloweeNYC will enrich the ghoulish experience with a National Flyaway Sweepstakes, a comprehensive guide to city-wide activities and a GetGlue Social Media Sweepstakes.
For the fourth consecutive year, The Hershey Company will serve as category-exclusive advertising partner of 31 Days, and in 2012 they’ve expanded their partnership to be truly multiplatform, including presence on-air and on Syfy.com throughout the month. In addition, Hershey brands will be featured on-ground at various 31 Days of HalloweeNYC events. And, for the second straight season, they will also sponsor Syfy sister network Chiller’s October Movie Madness, with customized vignettes tied to the channel’s original programs Dead Souls (Friday, October 12 at 9PM) and The American Scream (premieres Sunday, October 28 at 8PM).
Chiller, the only cable channel devoted to delivering viewers round-the-clock scares, will also sponsor the well-known New York City haunted house, Blood Manor.
Said Michael Engleman, Executive Vice President, Marketing and Global Brand Strategy, Syfy and Chiller: “Once again, Syfy is thrilled to work with NYC & Company to bring this rich selection of family friendly events throughout the five boroughs. With support by long-time advertising partner Hershey’s, we will imagine a greater Halloween celebration for both city residents and tourists. ”
Said George Fertitta, CEO of NYC & Company “Thousands of New Yorkers and visitors gather each year in New York City to celebrate Halloween. Every year, the holiday generates excitement across the five boroughs and showcases New York City’s vibrant atmosphere. 31 Days of HalloweeNYC offers an array of unique experiences for every age and interest all month-long.”
Highlights of Syfy’s 31 Days of HalloweeNYC