Syfy to Launch Helix at Comic-Con
New York, NY -- Following last year’s dramatic success in introducing the hit series Defiance at Comic-Con, Syfy will use 2013 Comic-Con International (July 18-21) as the launch pad for its newest scripted series Helix. The new thriller about a mysterious outbreak at a desolate Arctic outpost from Battlestar Galactica’s Ronald D. Moore will premiere on Syfy in January 2014.
As part of its innovative, multi-media marketing campaign for the series, Syfy will brandish a larger-than-life wrap showcasing Helix around the Marriott Marquis & Marina Hotel, adjacent to Comic-Con headquarters in the San Diego Convention Center.
In addition to introducing the Helix creative team during one of the channel’s four star-studded show panels, Syfy will ask fans to retweet an image of the Helix Marriot Board, Like Facebook.com/Helix, and Follow @HelixSyfy to release clips of the Helix Comic-Con reel prior to the Comic-Con panel. Syfy will also feature panels for retuning original series Defiance, Being Human, Haven and Warehouse 13.
No matter what Comic-Con super fans are doing – dining out, walking around town or attending a panel – Syfy will encourage them to become part of the fun:
- For the second year in a row, Syfy will transform MaryJane’s Café into Café Defiance. The immersive experience into the world of Defiance will feature video displays, social/interactive elements and game play. The popular Defiance game will be available for purchase. In between bites at Café Defiance, customers can win a Defiance prize package by tweeting Café photos using #DefianceSDCC. There will also photo opportunities for fans to have their picture taken with “Bioman,” a character from the show.
- Two of the Dodge Chargers featured in Defiance will patrol the streets of San Diego, enticing participants to enter a sweepstakes for a chance to win a Dodge Charger. Attendees can enter the sweepstakes by locating the vehicles and tweeting a picture of either car to #DodgeDefiance.
- On-site at the Being Human, Defiance, Warehouse 13 and Helix star-studded panels, attendees can tweet photos and quotes using the show-specific hashtags, giving them the opportunity to win signed t-shirts and DVDs from the four series.
- All social activity will be aggregated to Syfy.com/ComicCon so that those fans unable to attend in person can experience the excitement. All official and user-generated posts will be dynamically updated in real time all week long. Online fans can also tweet out the Syfy.com/ComicCon url to enter for a chance to win a Xbox 360.
Syfy will also serve as the title sponsor of the Will Eisner Comic Industry Awards, the “Oscars” of the comic book industry, for the second consecutive year.
SYFY 2013 Comic-Con Panels:
Friday, July 19
Defiance 10:30am – 11:30am, Room 6A
Earth has changed, and entertainment will never be the same. Join Grant Bowler (Nolan), Julie Benz (Amanda Rosewater), Stephanie Leonidas (Irisa), Tony Curran (Datak Tarr), Jaime Murray (Stahma Tarr), Jesse Rath (Alak Tarr), Executive Producer Kevin Murphy and more from Syfy's groundbreaking multi-platform series as they discuss the overwhelming success of Defiance (the show and game) and share exclusive details from the second season. Moderated by Maureen Ryan, TV Critic for Huffington Post.