Press release from Ottawa International Animation Festival:

Ottawa, Canada – The Ottawa International Animation Festival (OIAF) is pleased to announce the creation of a new category, specifically created for video game artists. The Best Non-Gameplay Animation category is the first of its kind to be featured at any animation festival.

The OIAF created the Non-Gameplay Animation category in response to industry needs from video game animators, who lacked a competitive forum to display their work.

"Since the mid-1990s, we've been trying to find a way to seamlessly integrate videogame animation into OIAF competitions, ” says Festival Artistic Director Chris Robinson. “We found that the best way for us to acknowledge the outstanding work being done in gameplay animation was by encouraging the submission of non-game play components.”

Examples of non-gameplay animation include:
• Trailers previewing a new video game 
• Cinematic cut scenes, a break in the gameplay action that is used to further the plot of the video game

All entries for this year’s competition must be received by May 18th. The deadline for preview DVDs is June 1st. There is no entry fee.

Industry professionals are hailing the creation of the new category.  Yves Bordeleau, studio director at Montreal’s Cyanide Studios, the company behind the upcoming release of Game of Thrones, says that the artwork present in video games plays a vital role in promotion of the product and deserves to be recognized.

“I am really happy to see this new category addition for competition at the Ottawa International Animation Festival,” says Bordeleau. “As video games evolve, the need to immerse the player into complex worlds is now mandatory; hence the importance of high quality cinematic cut scenes. Be it in-game or pre-rendered, the value of these ‘non-gameplay’ sequences is so great that they are very often part of key promotional activities like game launch trailers and viral videos.”