Mark Cuban Named NATPE Keynote Speaker
Speakers on the Masters of Messaging track will feature top executives from brand and production companies, studios and ad solution providers, including Steve Hasker, president, Global Media Products and Advertiser Solutions at Nielsen; Mike Bloxham, executive director, marketing at the Media Behavior Institute; Dustin Garis, corporate innovator, P&G; Stuart McLean, founder & CEO, Content & Company; Tony Pace, senior vice president, global chief marketing officer, Subway Franchise Advertising Fund; and Jamie Widdoes, director of Two and a Half Men.
The Storytellers That Shape Pop Culture session will feature Howard Gordon, executive producer of Showtime’s Emmy Award-winning drama series Homeland; Dick Wolf, creator and executive producer of NBC’s Emmy Award-winning Law & Order franchise and head of Wolf Films; Anthony E. Zuiker, creator of the hit CBS drama series CSI: Crime Scene Investigation; and Tim Kring, creator of Touch and Heroes.
In the Technologies That Fuel Multi-Platform Content track, speakers will explore the explosion of video and broadcast capabilities across all screens. They include Hardie Tankersley, vice president of innovation and social media, FOX Broadcasting; Will Law, principal architect – media engineering, Akamai; Ann Glenn, director of social media marketing, Sony Pictures Interactive; and Sean Besser, executive vice president of business development, partnerships and strategy, GetGlue; Eric Thompson, business development manager, custom branded entertainment, XBOX Live Entertainment and Advertising, Microsoft Corp.; Ajay Shah, co-founder and CEO, TV Plus; and Ann Glenn, director of social media marketing, Sony Pictures Interactive.
Participating in the Visionaries series of talks will be Jason Silva, founding producer and host, Current TV; Lance Podell, director and global head, YouTube Next Lab; Marc Scarpa, Simplynew Studios; and Larry Tanz, CEO, Vuguru LLC.
More speakers will be announced in coming months.