LIMA's Licensing University Announces Upcoming Sessions
From Good to G’RATE: What Every Licensing Professional Should Know About Royalty Rates
This session will offer a 360-degree view on royalty rates – what they are, how they differ by category and how they relate to margins and cost of goods. The program will explain the risk/reward effect, demystify the “net sales definition,” offer advice on when to escalate or de-escalate and more. Adina Avery-Grossman of Brandgenuity will moderate the panel, which includes Elise Contarsy, VP, Brand Licensing, Meredith Corporation; Ira Hernowitz, EVP, “R”Us Brands, Toys“R”Us, Inc.; Jeffrey Fisher, SVP/Senior Advisor, FAB; Kate Winn, SVP, Consumer Products, A+E Networks; and Tammy Talerico, Director of Licensing, Church & Dwight, Co. Inc.
Licensing in Emerging Markets: A Focus on China and Brazil
This panel will give an overview of the dynamic potential of licensing outside North America in two of the world’s fastest growing territories – China and Brazil. Experts with many years of experience licensing in these territories will discuss the market dynamics and the potential growth. Roz Nowicki, EVP, Global Sales and Retail, Twentieth Century Fox Consumer Products, moderates the panel, which includes David Diesendruck of Redibra; George E. Williams, Managing Director, LMCA Asia; Jenny Koo, Director, Service Promotion, Hong Kong Trade Development Council; and Jose Eduardo Severo Martins, President, Panini Brazil.
Retail Success Stories – Case Studies from Coke to Kellogg's
This seminar will outline the steps to effective retail presentations, covering concrete examples and best practices. The program will zero-in on promotions, both big and small, and discuss a variety of techniques, including in-aisle, endcaps, pallet trains and more, across multiple distribution channels. Leigh Ann Schwarzkopf of the Project Partners Networkwill moderate the panel, which includes D. Thomas Froberg, Partner/Creative Director, StyleWorks Creative; Kathleen Pavlack, Kellogg’s; Kelli Sogar, Global Licensing Manager, The Coca-Cola Company; and Lynn Scott, Principal, Project Partners Network Inc.
What’s a Celebrity Worth?
The right of publicity that gives rise to endorsements and celebrity branding at all levels differs from other types of licensing in several ways. This session will explore the ways in which a celebrity’s brand or right of publicity can grow exponentially as the celebrity develops and enhances their image and how to place a value on these rights throughout various contexts in the licensing industry. Panelists include Larry W. McFarland, Partner, Kilpatrick Townsend; and Weston Anson, Chairman, Consor.
How to Evaluate a Children’s Property
Not all content produced for kids can make a successful transition from TV show, book or app to lucrative toy and ancillary product lines. So what characteristics make a children's property ideal for licensing and what questions should licensees ask to get the whole picture? This panel of expert licensees and licensors will draw on their decades of experience in the kids entertainment business to provide a checklist for potential property partners. Lana Castleman of Kidscreen/iKids will moderate the panel, which includes Anna Hewitt, Head of Licensing, Walker Books UK; Lynn Smith, Director of Business Development, Ruckus Media Group; and Nancy Fowler, Co-Founder, The Licensing Shop Inc.
To see the full schedule of Licensing University sessions and to register, click here. Licensing International Expo is produced by Advanstar Communications and sponsored by LIMA.
And, for those seeking to continue their education beyond Licensing Expo, Licensing University is the kick-off to the industry’s only year-long educational program – LIMA’s Certificate of Licensing Studies (CLS). Led by some of the industry’s foremost executives, CLS provides a comprehensive view of licensing – from Basics to Advanced Strategies, and a wide variety of sessions in between.
This year LIMA is introducing Personalized Sessions that let CLS studentsgain from educational opportunities that speak to their specific career interests and goals. Online coursework begins in September and concludes with a final project in May 2014.