LIMA's Licensing University Announces Upcoming Sessions
The International Licensing Industry Merchandisers’ Association (LIMA) is once again making Licensing International Expo, the largest annual event of the $185 billion a year licensing business, an even stronger must-attend proposition with its popular Licensing University program.
For the first time, LIMA and show organizer Advanstar Licensing will offer attendees an all-access pass to the extensive array of 24 diverse, info-packed Licensing University sessions – all for one low price. Presented by a who’s who of industry-leading experts and designed to serve newbies and seasoned veterans alike, this year’s Licensing University is an invaluable resource for acquiring new strategies and gaining important insight, innovative ideas and practical solutions for achieving success in the dynamic, ever-evolving industry.
The program takes place from Monday, June 17-Thursday, June 20, 2013 at the Mandalay Bay Convention Center in Las Vegas.
“Our Licensing University program has consistently been one of the bright spots at Licensing Expo – and this year’s new pricing structure will help make the program even more affordable and accessible to professionals from all across the business,” said LIMA President, Charles Riotto. “Each of our 24 sessions is specifically designed to deliver enlightening and actionable information to help companies directly and positively impact their bottom-line. As Licensing University ‘graduates,’ attendees come away better prepared to attain an even greater level of success.”
Just a small sampling of this year’s Licensing University sessions includes:
Executive Keynote Panel – “A Licensing Roadmap: Where Are We Headed, and How Will We Get There?”
Four key industry execs will engage in a wide-ranging discussion about the state of licensing today and the forces that will impact the industry’s future – from the globalization of retailing, communication, brands and products to the effects of technology on interaction with retailers, brands and content; how the changing media landscape will affect business and more. Panelists include: Brad Globe, President, Warner Bros. Consumer Products; Andy Prince, Sr. Category Director, Toys, Walmart; Josh Silverman, EVP, Global Licensing, Disney Consumer Products; and Henry Stupp, Director and CEO, The Cherokee Group.
Keynote Address – Gwyneth Paltrow, Brands on the Brink of Global Expansion
Actress, fashion icon and entrepreneur Gwyneth Paltrow will tell the story of how her personal newsletters – which she created to share ideas and information with friends – developed, over time, into Goop, a lifestyle resource for readers around the world. She will also describe her work as co-owner of the Tracy Anderson brand, whose broad range of fitness products are helping people transform their bodies and lives. Paltrow will discuss key licensing and product collaboration strategies that are being implemented to grow the brands into new territories and product categories, offering a behind-the-scenes look at her approach and experience.
Monetizing Digital Platforms
Until recently, console- and handheld-based games could be counted on as a major cash cow for an entertainment licensing program. But the rise of apps and casual gaming has altered the equation. The session will look at how the licensing business is dealing with these changes, the increasing importance of virtual goods and in-app purchases, and other major transformations. Careen Yapp of Sony’s Gaikai moderates the panel, which includes Eric Karp, Chief Licensing Officer, Lima Sky; Mark Mostman, Partner, Striker Entertainment; Ted Adams, CEO-Publisher, IDW Publishing; and Ze’ev Rozov, CEO, Iconicfuture GmbH.