Adobe Delivers Innovation at MAX 2013
San Jose, CA -- Adobe presented a behind-the-scenes look at cutting-edge design and interactive technologies at Adobe MAX, The Creativity Conference. Focused on creativity and expressiveness, MAX brings together over 5,000 creative industry leaders, visionaries and professionals to exchange ideas and inspiration and explore how creativity is changing the world.
MAX Sneak Peeks offer a unique opportunity to see inside Adobe’s engineering labs and to preview breakthrough applications and features during their early stage of development. For example, the new Camera Shake Reduction tool, that analyzes and corrects blur from camera movement, which was unveiled as part of Adobe Photoshop CC, was actually first shown publicly at MAX Sneak Peeks in October 2011.
Videos of the technology explorations spotlighted during the MAX Sneak Peeks, hosted by Rainn Wilson and special guest Mary Lynn Rajskub, with Ben Forta, director of Evangelism, Adobe, will soon be available on YouTube.
“The Sneaks embody the spirit and passion for technology innovation that thrives at Adobe,” said David Wadhwani, senior vice president and general manager, Digital Media Business, Adobe. “The presentations are always a sensation at Adobe MAX; the energy and enthusiasm from the audience is electric and demonstrate that our creative customers are always ready to embrace the new.”
Adobe MAX Sneak Peeks:
- Drawing Tools Revisited: The opening keynote introduced a hardware project named “Mighty” (and a related short ruler project named “Napoleon”) which aims to marry traditional drawing tools with the mobility and flexibility of tablet devices. Innovative next generation hardware like these need new yet familiar software.
- Responsive Design with Edge Code (Edge Code): Edge Reflow is the perfect tool for creatives who want to build modern, responsive websites. But what about developers whose workflow is highly code based? Here’s an Edge Reflow-inspired experience available right inside of Edge Code.
- Creative Cloud as a Service (Photoshop): As mentioned in the opening keynote, Creative Cloud makes it possible to host that "Adobe magic" as a service to power all sorts of apps and more. This sneak is an example of just that, a Photoshop feature running in the crowd, and made better over time thanks to crowdsourcing.
- Playing with Lighting (After Effects & Photoshop): Photographers will often tell you that “It’s all about the lighting.” This sneak lets you experiment and play with lighting after the fact. Tweak image lighting based on a selected sample and turn your home movies into blockbuster hits (or at least make them look the part) by adjusting lighting modeled on any movie you choose.
- Code Free Website Special Effects (Muse): Muse is a proven platform for building powerful and great looking websites without having to write any code, and we’re just getting started. Next up, code-free color transformations, 3D motion, and more!
- “Painting with Bob”: Create a masterpiece painting without, well, painting! These special brushes allow you to paint by copying a picture using a variety of special strokes and textures.