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Escape Studios and NaturalMotion to Offer endorphin in U.K.

endorphin, the valuable dynamic motion synthesis application from NaturalMotion, will be distributed in the U.K. by Escape Studios beginning in June. Working dynamically, the package uses Adaptive Behaviors, a unique system of parameters and settings, enabling 3D characters to self animate. Using artificial intelligence (AI), biomechanics and dynamics programming, endorphin provides animators with unrivalled power and speed. This, combined with the flexibility to integrate various types of animation data, presents a valuable new tool.

endorphin is a fantastic product and we are extremely pleased to have been selected to distribute on behalf of NaturalMotion in the U.K., said Mark Cass, Escapes business development directorIncidents of genuine breakthrough technology hitting the market seem to have lulled in recent years so its very encouraging to see this type of solution arrive.

"NaturalMotion is pleased to partner with Escape Studios, added Richard Craig-McFeely, NaturalMotions sales and marketing director. Their experience of consulting with the U.K. s top post houses and games studios will allow more productions to benefit from endorphins functionality.

Escape Studios (www.escapestudios.co.uk) is the only accredited Maya training center and a Premier reseller of Maya in the U.K. Escape clients include Aardman Animations, BBC, Rare, Sony Computer Ent. Europe, Rockstar and Nissan.

NaturalMotion Ltd. (www.naturalmotion.com) is the creator of Dynamic Motion Synthesis, a breakthrough in 3D character animation based on Oxford University research on the control of body movements. The privately owned company has received funding from the games, film and finance sectors. Its development team of software engineers, biologists, physicists and animators is located in Oxford, U.K.

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Rick DeMott
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