U.K. global media group Entertainment Rights has teamed with Digital Stores to launch a dedicated online store for its key properties, including RUPERT BEAR, POSTMAN PAT, BASIL BRUSH and JIM JAM & SUNNY. The new online store further strengthens ER's multiplatform strategy and will enable licensees to further extend their product reach, presence and profile in an online environment.
Digital Stores, a leading supplier of online retail services specializing in children's character brands, has built the store and is acting as a complete fulfilment house. The launch is being supported by advertisements in the RUPERT BEAR, JIM JAM & SUNNY and POSTMAN PAT preschool magazines, as well as promotion on the brands websites. There is also an online promotional campaign that includes mainstream entertainment, parenting and children's sites.
