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eOne Expands U.S. Licensees for ‘Peppa Pig’

New licensees for hit international preschool brand includes Jazwares, Colorforms, Fab/Starpoint, Galerie USA, Kurt Adler, Marmont Hill, Montco and Parragon.

New York -- Peppa Pig, the popular brand for preschoolers with a top-rated TV series on Nick Jr. in the U.S. will arrive at 2016 American International Toy Fair with a even bigger array of products than ever. Entertainment One (eOne), the international entertainment company that introduced the world to the endearing property, has signed deals with seven new licensing partners, Colorforms, Fab/Starpoint, Galerie USA, Kurt Adler, Marmont Hill, Montco, and Parragon, which will introduce their new offerings based on the hit animated show. In addition, master toy licensee, Jazwares, will expand its Peppa Pig range for 2016 with new plush, playsets and figures, providing fans coast-to-coast with even more opportunities to engage with the popular brand.

“The new introductions for 2016 greatly expand our Peppa offerings across multiple new categories, providing exciting new ways for children to connect with the property and its lovable characters,” commented Joan Grasso, VP, Licensing North America, eOne Family. “We’re thrilled to be working with these best-in-class companies that will help us grow the Peppa brand for many years to come. And we’re delighted about the latest introductions from Jazwares, which has assembled a broad collection of must-have toys that continue to engage Peppa fans across the U.S.”

Among the new Peppa offerings for 2016 from Jazwares are:

  • Muddy Puddles Family Pack – Just in time for spring when the puddles are at their muddiest – and most fun! – are super durable and totally irresistible characters featuring Peppa, George, Mummy and Daddy Pig. Preschoolers can easily play with the 3” figures with moveable arms and legs. Ages 2+, SRP $11.99
  • Peppa Pig’s Picnic Trip (with Red Car) & House Construction Set – Two new construction sets mean double the hands-on creative fun for Peppa playmates who want to create their own world of Peppa Pig! Ages 2+, SRPs $14.99 and $49.99, respectively

Colorforms (Re-Stickable Activity Sets)

  • Colorforms Take Along Re-Stickable Set – Peppa Pig can travel anywhere a child’s imagination takes her! The self-contained portable set includes two colorful backgrounds and more than 36 reusable Colorforms stick-ons. Ages 3+, SRP $5.99
  • Colorforms Create A Story – The classic Colorforms Create A Story box set is back, and with added value! The re-stickable playset includes a pop-up display easel with four backgrounds, more than 48 reusable Colorforms stick-ons, and all-inclusive box storage. Ages 3+, SRP $9.99

Fab/Starpoint (Ceramics)

  • Peppa Pig Ceramic Coin Bank – Peppa fans can save their money in style with this adorable 8.5” x 5” x 4.5” “piggy” bank that showcases the beloved character in her lovely red dress. Ages 5+, SRP $12.99

Galerie USA (Chocolate)

  • Peppa Pig Chocolate with Toy Surprise – For Peppa fans with a sweet tooth comes a collection of candy and mini replica toys. Each package includes one of the show’s main characters and a foil wrapped milk chocolate. Ages 3+, SRP $1.99 each

Kurt Adler (Christmas ornaments, stockings, and light sets)

  • Blow Mold Disk Ornament – For festive holiday celebrations – Peppa Pig style – are new 90mm blow-mold disk-shaped ornaments featuring an image of the lovable Peppa adorned with a glitter trim. Ages 2-5, SRP $5 each
  • Decoupage Ball Ornament – Perfect for decorating the tree of Peppa Pig fans and their families, these beautiful 80mm decoupage printed ball ornaments help make spirits bright for kids of all ages. Ages 2-5, SRP $3.50 each

Marmont Hill (Printed Artwork)

  • Framed Print – Top-quality Giclée prints, including “Let’s Play Dress Up,” featuring Peppa and her toys on high-resolution archive paper. Each print is professionally framed and mounted on acid-free archive matt with high-quality, durable, non-warping wood that is ready to hang. Certificate of Authenticity included. Ages 3+, SRP $69.50 -$149.50

Montco (Corrugated Arts & Crafts)

  • Pop-Outz! Grab Bag – Creative activity-centered fun featuring two 6” x 9” coloring boards, three washable markers and a 4” x 6” sticker sheet with 25 paper stickers. Each Peppa Pig character is die-cut to “pop-out” and stand. Ages 3+, SRP $1
  • Pop-Outz! Special Delivery – Color and pop-out play featuring four 8” x 10” coloring boards with ten “pop-out” Peppa Pig characters and icons die-cut with pop out stands, a 10” x 20” background scene in full color with stand-up feet, ten washable markers and an 8” x 10” sticker sheet with 50 paper stickers. Ages 3+, SRP $3

Parragon (Coloring & Activity Books)

  • Peppa Pig Happy Tin – Preschoolers can join in on Peppa’s muddy puddle adventures! Inside this beautiful keepsake tin are three books for coloring, sticker and activity fun, four felt tip pens, and a double-sided poster to color! Ages 3+, SRP $10.99
  • Make It Together Peppa Pig Craft Tube – Young crafters will find everything they need to make an adorable Peppa Pig sock toy! The activity kit includes an easy-to-follow illustrated guide for transforming a simple sock into everyone's favorite pig. Ages 4+ with adult supervision, SRP $15.99

Peppa Pig is a global entertainment brand with more than 700 licensees worldwide. The show airs in over 180 territories and has been translated in more than 40 languages.

Source: Entertainment One