Entertainment Rights has promoted Chloe van den Berg to the newly created role of director of international (excl USA). She was sales director, heading up the International Television Sales division.
In her new role van den Berg will develop the international business strategy for all ER's brands, owned properties and third party programming. She will have overall responsibility for managing ER's extensive rights portfolio and while territory managers will report to her. She will work closely with the licensing heads to establish licensing plans and will work in cooperation with a team of brand managers to ensure the strategic global roll out of all owned brands.
With more than 15 years experience of global television and videos sales, van den Berg previously held senior positions at Hit Entertainment and Alliance Atlantis.
"This strategic restructure emphasizes Entertainment Rights' desire and commitment to see our brands develop through the international market into truly global properties, said Jane Smith, group commercial director. Chloe is the ideal person to head up this division. She has a unique in depth knowledge of the worldwide children's market and can deliver the global vision for all of our owned brands."
Entertainment Rights Plc (www.entertainmentrights.com) is one of the U.K.'s leading specialist media groups focused on the ownership of high quality children's and family programming, characters and brands. ER owns the rights to many classic characters including Basil Brush, Postman Pat, Little Red Tractor, He Man and Masters of the Universe, Fat Albert, She Ra, Ghostbusters, Zorro and The Lone Ranger. ER's library has grown to more than 1,700 hours of children's and family programming. This includes rights to global brands such as Mattel's Barbie, Scholastic's Clifford, Hasbro's Transformers, Casper the Friendly Ghost and Felix the Cat.