Casual games developer and publisher Entertainment Games, Inc. (Pink Sheets:EGAM) announced today that it has signed a licensing deal with CMG Worldwide, a leading agency representing many of the most recognized names in sports, music and entertainment.
Press Release from Entertainment Games, Inc.
LANGHORNE, Pa., Sept. 15, 2011 (GLOBE NEWSWIRE) -- Casual games developer and publisher Entertainment Games, Inc. (Pink Sheets:EGAM) announced today that it has signed a licensing deal with CMG Worldwide, a leading agency representing many of the most recognized names in sports, music and entertainment. Under the agreement, CMG will license to Entertainment Games, authentic images of celebrities from past decades to be featured in its upcoming retro-based social game for Facebook, Google+, mobile devices and the open web.
"Authentic celebrity images are key elements to evoking the spirit of decades past," said Gene Mauro, President and COO of Entertainment Games. "Our new game will provide imagery which will recreate the past like never before, and CMG's wide representation of the most celebrated icons of recent decades makes them a perfect source for nostalgic images." Mauro added, "Entertainment Games' mission is to create a rich, sensory game environment connecting its users to their heydays and recognizable celebrity icons are critical elements of that connection."
Mark Roesler, CMG Chairman and CEO, and the leading authority on celebrity representation and evaluation, finds new value in extending the reach of celebrity images to new media platforms. "Our partnership with Entertainment Games opens up brand new avenues for clients to leverage their brands in a cutting edge way," says Roesler. "We are excited to license images for an innovative social game in which players interact in an environment enhanced by celebrity icons of their pasts." Roesler concluded, "Entertainment Games has a unique product vision and we are thrilled to have our celebrity images be part of it as they deliver a ground-breaking social gaming experience to players all over the world."
About Entertainment Games (formerly eGames, Inc.):
Entertainment Games, Inc., headquartered in Langhorne, Pennsylvania, develops and publishes casual games for leading social networks, the PC, Nintendo DS and Wii, iPhone, and the Internet. Additional information regarding Entertainment Games, Inc. can be found at http://www.egames.com.
About CMG Worldwide
CMG Worldwide is the exclusive business agent for over 300 of the world's most sought after and recognizable celebrities, including: entertainment giants James Dean and Bettie Page; sports legends Jackie Robinson and Lou Gehrig; musical entities Chuck Berry and Ella Fitzgerald; and historical figures like Neil Armstrong and Malcolm X.