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Entertaindom Forms New Deal With Pulse

Time Warner's and Pulse Entertainment have formed a

strategic relationship to bring interactive animated entertainment to the

Web. The partnership includes content produced by Pulse Entertainment as

well as an investment by Entertaindom in Pulse. The cash and content deal

strengthens Entertaindom's ongoing alliance with Pulse Entertainment as

home to its Pulse Comix page and as a major content provider for

Entertaindom Web shows like MARVIN THE MARTIAN, DR. SCIENCE and FLOOPS.

Each of these three shows utilize 3D technology that allows the viewer to

interact with the characters or environment. Under terms of the new deal,

Pulse will create new 1-minute episodes of MARVIN THE MARTIAN and a new

series entitled, LI'L GREEN MEN, the story of two tiny aliens who are

assigned to explore the Earth. In addition, Entertaindom will also become

the exclusive distributor of PULSEBEAT, a showcase for independent Web

developers who produce shows using Pulse's technology. Jim Moloshok,

Entertaindom's CEO and president, said, "To bring quality entertainment to

a Web audience requires highly articulate programming and an ease of use

for the consumer. Pulse technology allows us to present an engrossing

experience for our audience with minimal requirements by the consumer. We

believe that Pulse's cutting edge technology and animation capabilities

combined with our creative team and marketing power will help us bring a

brand new style of entertainment to the Internet." Pulse's Pulse Creator is

a media enabling technology that allows developers to add life and

personality to on-line computer generated images. Pulse's technology also

breaks down the bandwidth barrier by delivering scalable interactive rich

media content to the masses via narrowband and broadband. This technology

allows for fast ramp production and download times by importing assets into

Pulse Entertainment's animation environment and using Pulse Player, a

browser technology for playing interactive, 3D content with streaming

updates of behaviors and audio.

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Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks