U.K. rights company Entara Ltd. has adopted the Parthenon Ent. Group name, as of January 2008. All Entara's properties, including MAGIC ROUNDABOUT, DOMO, the PUPPY IN MY POCKET toy brands, HABBO, JAKERS! and THOSE SCURVY RASCALS, will be managed within a Parthenon Ent. Group structure, which includes both a factual and children's IP portfolio.
Founded in 2002 as a distributor of wildlife programs, Parthenon has rapidly expanded to become a major producer and distributor of factual and factual entertainment programming. In 2006, Parthenon Kids was set up as a stand-alone kids division to develop children's programs and brands in-house, across animation and live action, and make investments in third-party properties that have wide international or cross-platform appeal.
