Emdigo Inc. has acquired the exclusive rights to develop and deploy 3D graphics based episodic SUPERGIRL animation content to mobile users in China. One of China's hottest TV productions, SUPERGIRL is China's hugely successful, AMERICAN IDOL-like television show.
"We are very excited about the opportunity to produce and distribute SUPERGIRL based content," says Christopher Tanner, Emdigo ceo. SUPERGIRL has become a Chinese phenomenon much like what AMERICAN IDOL is to us in the United States. The contestant's weekly television appearances will allow us to showcase the true potential of our content solution. Emdigo SUPERGIRL content is not just something that consumers download and forget; it encourages them to frequently update their idols' looks and moves with cool new animations or outfits to reflect their most recent TV performance. The result is a completely new mobile personalization experience unlike anything else available today.
The 2006 SUPERGIRL contest will be broadcast on China's public television from June 2006 until the winner is selected in September.
"When we had our first look at Emdigo's content, we instantly knew it could provide us with an exciting new venue to bring SUPERGIRL to China's vast mobile audience," says Sun Jun, head of licensing at Sunshine Interactive. "We usually license the rights to SUPERGIRL based games, SMS and wallpaper to the major players in the mobile industry, but the visual appeal and sophistication of Emdigo's animated 3D content, combined with its unbelievably small download size, convinced us that there should be an extra category for 3D graphics based animation content. In that new category, Emdigo is the only and obvious choice.
Emdigo Inc. (www.emdigo.com) is a leading mobile software and technology company that enables wireless content providers to rapidly deliver vast amounts of dazzling, realtime 3D graphics based mobile entertainment and messaging applications onto millions of mobile handsets. With offices in Silicon Valley, Beijing and Tokyo, the company licenses its advanced Emdigo3D content production and delivery platform as well as a vast library of turnkey interactive 3D content products ready for distribution to consumers.
