UCLA Launches Entertainment and Media Management Institute
According to Johnson, one of the first major industry events that the institute will support is the Billboard 2004 Digital Entertainment Conference & Awards, which will be held at UCLA Nov. 4-5, 2004 (www.digitalentertainmentawards.com/). The institute will also support the ITA in its Re-inventing Television Summit, which will be held on Sept. 29-30, 2004, on the Queen Mary in Long Beach, California (www.itvalliance.org/RTS81904.htm).
UCLA Anderson School of Management faculty and Ph.D. students are involved a number of pertinent research areas and projects associated with entertainment and media. From competitive release theories for forecasting box office to supply chain management in the entertainment industry to environmental sustainability issues in film and television companies, UCLA Anderson researchers are at the forefront of important business and management issues that will affect and shape the industry. Established in 1935, UCLA Anderson provides management education to more than 1,500 students enrolled in full-time, part-time and executive MBA programs, doctoral programs and executive education and management development programs.