Press release from UCLA TFT:

LOS ANGELES, CA –Transmedia, Hollywood 3: Rethinking Creative Relations conference, presented annually by UCLA and USC, will occur Friday, April 6^th at the Eileen Norris Cinema Theatre on USC’s campus in downtown Los Angeles. Today’s cutting edge media producers and leading scholars are gathering to explore approaches to media arts now and the future in our “connected” entertainment world. The all-day event is presented by UCLA and USC jointly.

Open to the public, Transmedia, Hollywood 3: Rethinking Creative Relations represents a unique collaboration between two of the nation’s most distinguished film schools and research universities. The conference co-directors are Professors Denise Mann (UCLA) and Henry Jenkins (USC), two of the field’s foremost experts on transmedia.

This year’s topic, Transmedia, Hollywood 3: Rethinking Creative Relations focuses on the ways that transmedia approaches are forcing the media industry to reconsider old production logics and practices, paving the way for new kinds of creative output.  This year’s event hopes to capture these transitions by bringing together established players from mainstream media industries and independent producers, who look closely at the ways transmedia operates and further explore how it can contribute to the storytelling process.  The panelists selected this year are top-notch experts in their field from around the globe and represent a wide array of disciplines, both professional and academic.

Notable panelists this year include Morgan Bouchet, Orange Transmedia Lab; Angela Cheng Caplan, Cheng Caplan Company, Inc.; Nick Childs, award-winning Director of Content Development, Fleishman Hillard; Sara Diamond, President, Ontario College of Art and Design; Christy Dena, PhD, Universe Creation 101 Director; Nick De Martino, Media/Technology Consultant; Jennifer Holt, Film and Media Studies UCSB; Ted Hope, Producer and Oscar nominee; Katherine Keller, Sequential Tarts; Joe LaFavi, Quixotic Transmedia; Jordan Levin, Generate; Sheila C. Murphy, University of Michigan; Jose Padhila, award-winning filmmaker and producer; Mike Richardson, Dark Horse Comics; Ben Tricklebank, award-winning Creative Director/Designer, Punk & Butler; Mary Vogt, Emmy-nominated costume designer.

Transmedia, Hollywood 3: Rethinking Creative Relations details regarding registration, schedules, panel topics, participating panelists, who to attend and more may be found at http://legacy.tft.ucla.edu/transmedia/index.cfm?action=open

Based on the success of the previous two Transmedia, Hollywood conferences, this year’s event, the expertise level of participants, and the continued dedication and support from UCLA’s School of Theater, Film and Television and USC School of Cinematic Arts, Transmedia, Hollywood is fast becoming a preeminent foundation for the entertainment industry.

Transmedia, Hollywood 3: Rethinking Creative Relations Schedule:

8:30AM – Registration
USC Eileen Norris Cinema Theatre, 900 W. 34th Street, Los Angeles, California 90007

9:45AM – Opening Remarks
Co-directors: Professor Denise Mann, UCLA and Professor Henry Jenkins, USC

10:00AM -- Panel 1
Realigned Work-Worlds: Hollywood/Silicon Valley/Madison Avenue

12:00PM -- Panel 2
Creative Economies: Commercial vs. State-Based Models

2:00 PM – Break

3:00 PM -- Panel 3
Working on the Margins -- Who Pays for Transformative Works of Art?

5:00 PM -- Panel 4
Creative Intersections: How Comics Fit into the Transmedia Ecology