L.A. Taps CalArts Students For Promo Films
L.A. Inc., the Los Angeles's Convention and Visitor's Bureau, has commissioned CalArts School of Film/Video to make 20 one-minute films created by CalArts students, highlighting the city's landmark cultural institutions and reflecting the "new L.A." as a vibrant cultural epicenter and edgy arts maverick. The films have been compiled into a four-minute piece that will be used by L.A. Inc., at convention, meeting and leisure travel industry events around the world to promote the city and attract tourism. This is the first time a U.S. city has tapped students to create a film for a major international promotional campaign. It is also the first time avant-garde filmmaking has been used for this purpose. To transcend language barriers, the filmmakers have used only visual images, including cutting-edge animation, and original music composed by CalArts students. The films will be showcased at the upcoming 36th International Pow Wow, the largest U.S. international travel marketplace, being hosted in Los Angeles April 24-28, 2004.