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Edgeworx Drives In Effects For GMC Envoy

Edgeworx recently completed work on a pair of spots for GMC's new SUV, the GMC Envoy. Edgeworx teamed with ad agency Lowe Lintas and Partners and designer Todd St. John of Hunter Gatherer in creating the design and animation of the commercials. "Comforts of Home" and "Relax" feature some of the GMC Engineers responsible for making the Envoy comfortable and safe. The graphic design frames key elements of the spot by placing them in a graphic timeline. Graphics for both spots were created using the Adobe suite of After Effects, Illustrator and Photoshop. Founded in 1993, Edgeworx began as a desktop-oriented post-production service and consulting group. Edgeworx's team consisted of lead animator David Tecson and assistant animator Kathleen Tobin. Additional visual effects were done at Venice-based Sight Effects.

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Rick DeMott
Animation World Network
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