Target Entertainment Ltd. expands is rights management business, appointing John Eastaff to the newly created position of director of marketing and brand licensing. He will head up Targets licensing, home entertainment and marketing activity as well as oversee the branding of the companys expanding slate of properties. He will also identify opportunities for newly acquired properties across various genres, which will be a key role as the company expands its rights management business.
Eastaff joins Target from Celador International, where he was director of consumer products and marketing. Prior to this he was marketing director at HIT Entertainment where he helped launch BOB THE BUILDER internationally.
John has a fantastic track record in the building of major international brands, said Targets ceo Alison Rayson. His expertise will be invaluable as we continue to expand all areas of our business.
Targets television portfolio features internationally renowned titles across drama, formats, childrens and factual including Shed Productions FOOTBALLERS WIVES AND BAD GIRLS, OBLIVIOUS from Tiger Aspect and major new live action I Dream from 19 Entertainment. Key licensing properties include MEG AND MOG, FUNKY VALLEY, THE JELLIES and ANIMAL ANTICS, with announcements on new projects imminent.
Eastaffs appointment marks a continued growth at Target Entertainment, which has developed into one of the U.K.s leading rights management companies. This year Target has launched a production division, expanded its licensing division and continues its acquisitions and distribution push with key successes in the U.S. and internationally.
In September 2002, entertainment, sports management and marketing company CSS Stellar bought a majority stake in Target. The new partnership has proven very successful and allowed Target (www.target-entertainment.com) to offer fully integrated global rights management involving CSS Stellar and other companies within the group. These include Peters Fraser Dunlop (PFD) Europes leading talent and literary agency and The GEM Group (sponsorship).