Earthworks Ent. has been selected to serve as the merchandising and licensing representative for the celebrated infant and toddler franchise LITTLE SUZYS ZOO. Under the agreement, Earthworks Ent., through the companys recently inaugurated brand management division, will represent select product categories from the SUZYS ZOO branded world, including LITTLE SUZYS ZOO, WAGS and WHISKERS.
SUZYS ZOO greeting cards were introduced in 1968 by award-winning American artist Suzy Spafford. With more than 200 whimsical characters in the line, the company expanded upon the stationery products to include numerous highly successful licensed product categories from other leading manufacturers and licensees.
The licensing program for LITTLE SUZYS ZOO, an infant and toddler brand introduced in 1999, quickly became a mass-market retail success. Just three years after it was introduced into the marketplace, LITTLE SUZYS ZOO branded products generated more than $100 million in annual retail sales. The company has more than 35 licensing partners.
We have been fans of Suzy Spafford and the charmingly precious world of the Suzys Zoo franchise since the company launched their marvelous LITTLE SUZYS ZOO brand. It is with a special heartfelt joy that we begin our representation of this absolutely splendid franchise to the licensing and merchandising community. We believe that this brand is now perfectly poised to gain a huge share of the global infant and toddler marketplace in key categories ranging from books to apparel to toys, said Peter Keefe, ceo of Earthworks Ent.
We are delighted to name Earthworks Ent. as licensing representative for LITTLE SUZYS ZOO. Both Peter Keefe and Cathy Malatesta are highly regarded by the licensing and entertainment industry for their innovative and successful programming and licensing achievements throughout their distinguished careers. We look forward to a long and successful association with this outstanding team, said Spafford.
To find out more about the property, visit www.suzyszoo.com
Earthworks Ent. (www.EarthworksEntertainment.com) creates, produces, markets and distributes childrens and family oriented entertainment properties. The company identifies entertainment properties that it believes have the greatest success potential in the global marketplace. It then develops and markets these properties in exchange for management, production and distribution fees and for a substantial percentage of the worldwide merchandise licensing profits.