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EA’s Madden NFL 06 Spirals Into Stores

Electronic Arts has shipped MADDEN NFL 06, the newest iteration of the EA SPORTS best-selling football franchise. Reflecting the focus on the passing game in the NFL, MADDEN NFL 06 has changed passing for the first time in ten years with the all-new QB Vision Control and QB Precision Placement and introduces the all new NFL Superstar mode, where you can live the life of an NFL Superstar.

Extending the franchise into the future, EA has signed John Madden to a multi-year agreement to continue to license his name and appear in and consult on the development of future iterations.

John Madden personifies authentic football in any medium television or interactive," said Electronic Arts chairman/ceo Larry Probst. "We look forward to a great future with John in EA SPORTS MADDEN NFL.

I am proud that we started to develop MADDEN FOOTBALL 20 years ago, said Madden. Each year our goal is to improve the game, and with EA, we have been able to do that.

MADDEN NFL 2005 has sold more than six million copies, and was the #1 selling sports videogame of 2005 in North America. MADDEN NFL 06 has already started a fan frenzy with pre-sell reservations outpacing last years and numerous midnight store openings around the country. Adding to early demand is the fourth annual EA SPORTS Madden Challenge, played exclusively this year on the Xbox, kicking off Aug. 27, in Las Vegas with a $100,000 grand prize for the Finals winner. For additional details and Tournament Official Rules, visit www.maddenchallenge.com.

The new QB Vision Control lets players scan the field, look off defenders, and make perfect throws within your quarterbacks unique field of vision. QB Precision Placement lets gamers put the ball exactly where you want it. Plus, all new Truck Stick Control delivers the big hits on offense to break tackles, pancake defenders and clear your path to the end zone.

NFL Superstar is an entirely new single-player mode allowing gamers to experience the life of an NFL player by earning one of more than 60 Personas ranging from MVP to Movie Star. Features include choosing your parents, hiring an agent, getting drafted into the NFL, visiting tattoo parlors, choosing different movie roles and even getting the chance to play in the coveted EA SPORTS Madden Bowl.

MADDEN NFL 06 is the only videogame to offer fantasy capabilities featuring EA SPORTS Fantasy Football integration. Players are now able to check their fantasy scores, get trade notifications and earn trophies in MADDEN NFL 06. This years game continues to have unprecedented depth and upgrades with more robust online features including sharing files via your EA Locker, allowing more online players to these files with friends or backup those crucial files players don't want erased.

In support of the games release, PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, has partnered with EA SPORTS to present six monthly television specials titled HELMETS OFF airing on Fox Sports Net (FSN). In addition to the HELMETS OFF series, PLAYERS INC. has also created two one-hour shows including the annual JB AWARDS TELEVISION SPECIAL and the NFL ROOKIE PREMIERE, which aired throughout July on the NFL Network.

HELMETS OFF: BEHIND THE SCENES MADDEN NFL 06 is the second of six monthly PLAYERS INC. television specials giving fans an inside look at life as an NFL player. The one-hour special edition of HELMETS OFF features NFL players participating in the making and marketing of MADDEN NFL 06. The show began airing on Aug. 6, and will rebroadcast throughout the month on FSN regional affiliates.

In its 16th year and with more than 43 million copies sold, MADDEN NFL FOOTBALL is now on the PlayStation 2, the Xbox, Nintendo GameCube, Nintendo DS and Game Boy Advance. PC will be available Aug. 17 and PSP launches on Sept. 20. MADDEN NFL 06 is rated E (Everyone) by the ESRB and has an MSRP of $49.99 for the PlayStation 2 console , Xbox, Nintendo GameCube and PSP, $39.99 for PC and Nintendo DS, $29.99 for Game Boy Advance. For more information, check out www.madden06.com.

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products can be found on the Internet at info.ea.com.

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