EA and Steven Spielberg Reveal Boom Blox

EA's Casual Entertainment Label today announced BOOM BLOX, the first game developed in collaboration between EA and Steven Spielberg. This high-energy game features over three hundred levels, a variety of activities, a cast of over 30 characters, and an easy-to-use in-game editor that allows players to express their creativity. BOOM BLOX will be available in May 2008 for the Wii.

"I am a gamer myself, and I really wanted to create a videogame that I could play with my kids," said Spielberg. "BOOM BLOX features an enormous amount of fun challenges and cool scenarios for your kids to solve or for you to master together."

Players can explore the visceral gameplay that keeps them destroying their way through brain-twisting challenges. They can interact with entertaining characters such as the Blox-laying chickens or the baseball throwing monkeys, who bring personality to the tiki, medieval, frontier, and haunted themed environments. Additionally, players can remix any level of the game in Create Mode using props, blocks, or characters that have been unlocked during the game. Plus, their designs can then be shared with friends or used to challenge others to solve their newly created puzzle via WiiConnect24.

"We developed BOOM BLOX with endless combinations of gameplay in mind," explains Louis Castle, Exec Producer. "With over three hundred levels, built upon a full realtime physics model, your experience can be as easy or difficult as you want it to be -- there really is something for everyone to enjoy."

"My inspiration for this game came while I was playing the Wii for the first time," added Spielberg. "From the initial concept to what the game is today, it's always been built around the innovations the Wii brings to playing games. BOOM BLOX plays on the enjoyment of building and knocking down blocks, something that can appeal innately to kids and adults of all ages."

Developed at EA Los Angeles under the EA Casual Entertainment Label, BOOM BLOX has not yet been rated by the ESRB and PEGI. For more information, visit www.BOOMBLOX.ea.com.

BOOM BLOX is also in production for mobile phones and will be widely available this Spring.

In 2005, EA and Steven Spielberg entered a multi-year collaboration that would generate three new original franchise properties. EA owns the intellectual properties and the franchises will be developed, published, and distributed worldwide by EA. Spielberg has been working directly with the EA development teams at the EALA studio in Playa Vista.

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