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EA and Grammy Foundation Partner to Expose Kids to Interactive Music Composition

Electronic Arts Inc., the world leading interactive entertainment company, and the GRAMMY Foundation have joined forces to give high school students an insiders view into careers in Interactive music composition & sound via GRAMMY Pro Session: Video Game Music And Sound Design. The GRAMMY Foundations unique Pro Session series gives students an insiders view into careers in the music industry.

EAs Los Angeles studio play host to 60 high school students on Oct. 17, 2005, to inaugurate the first-ever Pro Session focused on game music and sound. Designed to educate and inspire, this Pro Session will bring High school music students will get a behind the scenes look at the creative process and gain practical experience in music composition and non-linear sound design for videogames.

The curriculum will introduce students to the philosophies and logic of interactive sound design and composition, using EAs critically acclaimed WWII-inspired action game MEDAL OF HONOR EUROPEAN ASSAULT and the whimsical simulation game, THE SIMS 2 as the backbone of the curriculum. Students will compose two minutes of nonlinear music and interactive sound that will be played in an EA game environment. Students will have a chance to talk to EAs award-winning music authors and engineers, as well as receive advice and constructive feedback on their projects from Neil Young, vp/gm of EALA, Steve Schnur, worldwide executive of music and music marketing at EA, Erik Kraber, lead sound designer at EA, and special guest Michael Giacchino, whose music composition credits include MEDAL OF HONOR, as well as TV shows, LOST, ALIAS and the motion picture, THE INCREDIBLES.

The first GRAMMY Pro Session: Video Game Music And Sound Design is open to local L.A.-area schools and GRAMMY Signature Schools. To participate students can find more information at www.grammyintheschools.com by selecting the Pro Sessions link.

Over the course of the year, additional Pro Sessions will be held in Orlando, Vancouver, San Francisco and Chicago.

"We are delighted to team up with EA as a leader in interactive entertainment to provide students with the tools and instruction to create video game music and sound design," said Neil Portnow, Recording Academy and GRAMMY Foundation president. "With a variety of career choices in the music business, we are committed to exposing students to every available opportunity in order to help them achieve their professional dreams."

This effort further extends EAs Education Initiative whether its art, math, computer science, storytelling, or music, we want to inspire kids to excel at school so they achieve their dream of growing up and creating great games, said Steve Seabolt, vp, university and marketing education at EA. We couldnt imagine a better partner than the GRAMMY Foundation. Their stellar reputation for providing students with music industry opportunities and interactive learning experiences is recognized the world over.

Electronic Arts Inc. (www.ea.com), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO.

The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music on American culture from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with The Recording Academy to bring national attention to important issues such as the value and impact of music and arts education. For more information, please visit www.GrammyintheSchools.com.

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