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DUCK Signs Aatma Studio

San Francisco-based broadcast and interactive media studio joins Los Angeles-based DUCK Studio’s directing roster.

Los Angeles -- DUCK Studios has announced the signing Aatma Studio to its roster of directors. Aatma is a San Francisco based creative animation studio specializing in the production of imagery for broadcast and interactive media. Their specialties include animation, visual production, and visual effects.

 “We are thrilled to be partnering with DUCK Studios, which has such a history of delivering exceptional spots for its clients,” remarked Aatma CEO Pramod Modi Shantharam. “We share a similar mission statement with DUCK in creating stunning animated ads and content that propel our clientele’s storytelling.”

Over the last three years, Aatma has built a portfolio of top-tier clients including Pepsi’s Brisk Ice Tea, Nike, Asics, Lucasfilm, Visa, Namco, Fastrack, and Roche. Most notable was Aatma’s collaboration with Brisk and Lucasfilm in 2012 on a series of Darth Maul animated shorts that promoted the 3D release of Star Wars Episode 1: The Phantom Menace. For these spots, Aatma expanded upon the famous stop motion animation style of the Brisk TV commercials and reimagined that style through computer graphics. This created a fresh, modern sleekness to the iconic and familiar styles of previous Brisk commercials.

Aatma has also had success in designing CG concept videos for at-the-time unreleased Apple products including the iPhone 5 and the iPad 3 which showcased many of the rumored updates that would appear in the new models of the technology.

“Aatma is going to be a great addition to DUCK,” commented DUCK EP Mark Medernach. “We are excited to have them join our roster of directors and to work on future projects with them.”

Source: DUCK Studios

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Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.