A day after announcing that Anne Globe has become DreamWorks Animation's new head of worldwide marketing and consumer products, DreamWorks has named Christine Birch to serve as president of marketing for live-action features, VARIETY reports.
Birch, who will report to co-chair-ceo Stacey Snider, was most recently exec vp of creative advertising at Sony Pictures. While spearheading marketing for DreamWorks, Birch will liaison with marketing heads at Paramount, which owns DreamWorks. Snider and Birch previously worked together at TriStar.
DreamWorks slate includes BLADES OF GLORY (March 30, with vfx by Rainmaker Animation & Visual Effects) and TRANSFORMERS (July 4, with vfx by ILM and Digital Domain).
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
