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DreamWorks to Provide Flicks for GameBoy

DreamWorks Animation has signed a deal with videogame publisher Majesco to become the first studio to release films for Nintendo's Game Boy, reports VARIETY. The first title will include SHREK, SHREK 2 and SHARK TALE in Majescos proprietary Game Boy Video format. Price tag for the films will be about $20.

Previously, the publisher released TV shows from Nickelodeon, Disney and Cartoon Network. The run has always been that the Game Boy format can only hold animated content up to 90 minutes.

"Given the technology and the Game Boy marketplace, we're focusing now on animated content, though we hope to improve it so we can play live action," said Lester Greenman, evp in charge of Majesco's video line.

"This is all part of our commitment to find compelling partnerships and expand our audience reach," DreamWorks home entertainment head Kelley Avery said.

It is more expensive to release movies on Game Boy Video than DVD and Majesco must pay Nintendo a licensing fee for each unit.

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