Go Fish Pictures, a subsidiary of DreamWorks Pictures, has selected Anime Network as the platform for its fall television advertising campaign for the highly-anticipated animated film GHOST IN THE SHELL 2: INNOCENCE. The studio's ad commitment encompasses Anime Network's 24-hour cable channel as well as the network's video-on-demand (VOD) service and will include the airing of the full 75-second trailer for the film.
"The advertising buy for GHOST IN THE SHELL 2: INNOCENCE validates not only the growth of Anime Network but its ability to reach and deliver the elusive young adult male and core 18 to 34 demographic groups," explains Kevin Corcoran, president of Anime Network. "Go Fish Pictures, like many competitive media buyers today, also recognizes the strength and influence advertising with our video-on-demand service provides. In fact, while VOD advertising is still very much in its infancy, astute marketers are becoming savvier about the benefits of VOD advertising."
Anime Network, a subsidiary of A.D. Vision Inc., is the first cable channel in North America dedicated to anime, with access to thousands of hours of programming. Anime Network launched in North America in late 2002 with extensive availability initially through digital cable video-on-demand technology and has become the #1 offering of video-on-demand. Additional information is available at www.theanimenetwork.com.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
