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Dreamcast goes Platinum

Sega Dreamcast, the most advanced videogame system to date, has gone platinum.Sega of America, Inc. announced that the 128-bit, Internet-ready videogamesystem has sold one million units in North America since its launch onSeptember9, 1999. This milestone came six weeks ahead of corporate predictions andbeforethe after-Thanksgiving holiday shopping frenzy. The platinum mark forDreamcast has broken sales records by other high-profile consumer andelectronic products.In comparison, Sony PlayStation, which launched in September 1995, sold onemillion copies in nine months, according to NPD Group of Port Washington,NY. Sega Dreamcast is also seeing record-breaking sales in Europe. Since itwas launched oversees on October 14, Sega Dreamcast has sold more than400,000 units. "It is clear by reaching the million units sold mark thatSega Dreamcast hardware and software are going to be key profit centers forour retail outlets, this holiday season," said James Mackenzie, DivisionalMerchandise Manager of K B Toys. "The consumer rush we saw on this productwhen it launched in September will only escalate as we head into theimportant fourth-quarter holiday shopping season."

Learn more about Sega Dreamcast in Joseph Szadkowski's article in AnimationWorld Magazine.

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Rick DeMott
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