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Dragon Booster Flies to Latin America Via Jetix

Alliance Atlantis has secured a broadcast deal with Jetix in Latin America for its childrens CGI animated property, DRAGON BOOSTER. The series will launch throughout Latin America in fall 2005. This deal is in addition to agreements already in place with broadcasters in the U.S., U.K., Australia and Canada.

We are very pleased to be working with Jetix to bring Dragon Booster to Latin American audiences, says Ken Faier, vp, production and distribution, children's television, Alliance Atlantis. DRAGON BOOSTER is proving to be a hit with international audiences and we are certain that the show will strike a chord with the Latin American market."

Flavio Medeiros, manager of programming and acquisitions for Jetix Latin America, said The arrival of DRAGON BOOSTER to Jetix is a perfect opportunity to continue offering high quality entertainment to our audience.

DRAGON BOOSTER has already launched in the U.K. on BSKYB, in Australia on ABC Australia and on VRAK in French Canada. Later this year DRAGON BOOSTER will launch on Channel Five terrestrially in the U.K.

Alliance Atlantis also has a number of merchandising deals in place for DRAGON BOOSTER including a worldwide master toy license agreement with JAKKS Pacific, Inc., and agreement with Konami for videogames and the recently announced publishing deal with Hyperion Books for Children and an apparel deal with Extreme Concepts.

DRAGON BOOSTER (39x30) is a mythic good versus evil struggle in a classic, yet timeless world where humans and dragons co-exist. Artha Penn is an ordinary teenager who is plunged into an incredible adventure when he is chosen to ride Beaucephalis, the dragon of legend. When teamed with Beau, Artha is transformed into a mythical hero known as the Dragon Booster, a hero charged with the task of saving the world from an impending war and uniting humans and dragons for once and for all.

DRAGON BOOSTER was conceived by The Story Hat, an intellectual property creation and management company built around a cross-venue development model. Nerd Corps Ent., a 3D animation facility based in Vancouver, B.C., is producing the series.

In 2005, Alliance Atlantis Communications Inc. celebrates its 10th anniversary as a leading specialty broadcaster, continuing to offer Canadians recognizable brands boasting targeted, high-quality programming across 13 specialty channels. The company co-produces and distributes a limited number of television programs in Canada and internationally and holds a 51% limited partnership interest in Motion Picture Distribution LP, Canada's leading motion picture distribution business. The Company's Web site is www.allianceatlantis.com.

Jetix Latin America is a 24-hour basic kids channel transmitted in Spanish and Portuguese reaching 14.5 million households in 19 countries throughout the region via cable and satellite. Jetix Latin America is part of The Walt Disney Co. Latin America and is committed to delivering the best action-adventure programming, as well as live-action and animated action and adventure, mystery, comedy, anime. The channel also has the support of two websites, www.foxkidstv.com (Spanish) and www.foxkids.com.br (Portuguese).

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Rick DeMott
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