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Dragon Booster Flies Onto ABC Family & CBC

Alliance Atlantis Entertainment Group announced its has secured a U.S. broadcast deal with ABC Family in addition to a Canadian broadcast deal with CBC for its new childrens CGI animated property, DRAGON BOOSTER. ABC Family will begin airing the series on Saturdays and Sundays as part of its Jetix block in January 2005. Also set to debut in January 2005, DRAGON BOOSTER will air in CBCs after school block during the weekday and on Saturday mornings. The company also confirmed that other key markets would be finalized prior to MIP-TV.

Ken Faier, vp, production and distribution, children's television, Alliance Atlantis Entertainment Group, said, "DRAGON BOOSTER represents a crowning achievement in the ongoing rollout of Alliance Atlantis' childrens strategy. This is a property, which exemplifies our belief that great properties must have the depth of story and character that are able to touch children through various platforms of entertainment including television, merchandising and gaming. ABC Family and CBC are great partners for DRAGON BOOSTER. Their core values tie in perfectly with the philosophy behind this series."

The show follows Artha Penn, an ordinary teenager who is plunged into an incredible adventure when he is chosen to ride Beaucephalis, the dragon of legend. DRAGON BOOSTER was conceived by The Story Hat, a new intellectual property creation and management company built around a cross-venue development model. The Story Hats principals are Kevin Mowrer and Rob Travalino.

Alliance Atlantis has already signed a worldwide master toy licensing agreement for DRAGON BOOSTER with JAKKS Pacific Inc, which plans to develop action figures, accessories and play sets, craft and activity toys, vehicles, Tongue Tape candy and more. Alliance Atlantis is in the process of finalizing agreements for other key merchandising categories.

Alliance Atlantis Communications Inc. is a leading vertically integrated broadcaster, creator and distributor of filmed entertainment. The companys common shares are listed on the Toronto Stock Exchange. For more information, visit

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