DPS Film Roman announced today that it has joined forces with CRACKED MAGAZINE to create television and DVD productions featuring the best gags, humor and characters from the 45-year history of the publication (ala MAD TV and MAD MAGAZINE). Licensing and merchandising rights have also been optioned, with DPS Film Roman looking to create T-shirts, novelties and possibly a game in the near future.
At CRACKED our primary goal is to make people laugh using humor that appeals to kids and the kid inside all of us, said Dick Kulpa, publisher of CRACKED. Im proud to see CRACKED reach an exciting new level that will surely thrill our generations of readers, as well as bring our unique style of humor to a whole new audience. With our roster of high-profile artists and writers and DPS Film Romans enormously talented creative team and reputation for high-quality, successful productions, we have the ideal partnership to help CRACKED reach its full potential.
This is a tremendous opportunity to expand a great brand that has already proven its success and longevity, added DPS Film Roman ceo John Hyde. Were very excited about the endless possibilities that CRACKED has to offer. Its the perfect blend of current, edgy humor and innovative, comical characters.
Kulpa and Evelyn AR Gabai brought CRACKED to Sidney Clifton, DPS Film Romans svp, head of development and programming, who will develop projects with them. Svp of business operations Scott Greenberg negotiated the deal with Kulpa/Gabai rep Kelly Calder at Natural Talent.
CRACKED MAGAZINE has been entertaining readers since 1958. With its iconic character/mascot Sylvester P. Smythe, and a supporting cast of quirky, hilarious, outrageous characters; the magazine spoofs pop-culture, while at the same time providing biting, comedic commentary on current events, movies, television and celebrities. Among the many popular characters, there is Mr. Precious, the cat that finds a way to use up one of its nine lives at the end of each issue; Nanny Dickering, the busty entertainment reporter who has interviewed a number of famous folks in satires poking fun at celebrities; and Naked Guy who bares it all in every edition. CRACKED can be found online at www.crackedmag.com.
DPS Film Roman, which became part of IDT Media in 2003, produces THE SIMPSONS and KING OF THE HILL, as well as Showtimes FREE FOR ALL. The award-winning studio is also co-producing the 3D series TRIPPING THE RIFT in association with the Canadian studio CinéGroupe, which is scheduled to premiere March 4, 2004 on the Sci Fi Channel. Other IDT Entertainment companies are Mainframe Entertainment, Digital Production Solutions (DPS) and Anchor Bay Entertainment.