Donna Friedman Meir will be leaving her position as executive VP of Kids' WB! as she has been named president of kids' programming and production for National Geographic Television & Film. The announcement was made by National Geographic Television & Film president Tim Kelly. "Donna has the talent and expertise to bring the best of National Geographic to the next generation and further expand our reach into the kids' entertainment market. She understands every aspect of the kids' arena, from concept development through production. Her proven track record in everything from hit show creation and successful marketing to licensing, home video, new media and publishing projects makes her the perfect leader for National Geographic in this important category," said Kelly. In this newly created position, Friedman Meir will oversee development of a wide range of entertainment programming properties ranging from television specials and series to direct-to-home video properties that complement National Geographic's kids' offerings. Friedman Meir will be based in Los Angeles and joins the organization in mid-February. "I am a builder and have always sought opportunities where I could help break new ground," said Friedman Meir. "National Geographic's mission is in tune with my personal values and passions. It is an extraordinary organization fueled by talented people who open our eyes to the world. I can't think of a more exciting opportunity than to help National Geographic make kids passionate about discovering their world." Friedman Meir joined Kids' WB! in 1999, overseeing all creative aspects of the broadcast network's programming. Most recently she was instrumental in helping the network earn its tenth straight Saturday morning sweep victory, delivering an all-new sweep ratings high in various key demographics. Among the hit series she acquired, developed, greenlit and supervised are JACKIE CHAN ADVENTURES, X-MEN: EVOLUTION and WHAT'S NEW SCOOBY DOO? Kids' WB! hasn't announced a replacement yet.