Dominique Crosby Moves up to svp, strategy and business development, Nickelodeon and MTVN Kids & Family Group. In her new role, Crosby will oversee these areas for these groups and will be responsible for identifying, analyzing and recommending new business opportunities, as well as providing long-term strategic analysis and vision for existing lines of business.
"With her gift for strategic thinking and process organization, Dominique has been a major contributor to the growth of our business," said Sarah Kirshbaum Levy, evp, Strategy and Business Operations, to whom Crosby will continue to report. "She's a talented executive whose proven leadership will insure greater coordinated strategic thinking across lines of business and that all of our strategy and business development activities get value added input and oversight."
Crosby joined Nickelodeon's biz development team in 2001 as director of strategy and business development and was named vp in 2002. She has spearheaded the strategy work for Spike TV's repositioning, Nickelodeon's long-range plan and Nick's digital television networks' positioning and expansion. She's been a key player in vital projects, including Nickelodeon's acquisition of the online site Neopets and MTV Networks' foray into video-on-demand.
Previously, Crosby was an associate in J.P. Morgan's Venture Capital and Private Equity group focusing on the telecommunications, technology and media industries, and also worked in the mergers and acquisitions and debt capital markets departments.
Nickelodeon (www.nick.com), in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the U.S. and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number- one-rated basic cable network for more than 10 consecutive years.
