Dogsharks help save energy in a one minute animated short film that went online Earth Day, April 22. Animated by the folks at MOSS, DOGSHARKS: CLIMATE CHANGE, was created in conjunction with Robert Wurzburg, creator of the Dogsharks brand.
"This project came out of a conversation with Robert Wurzburg about creating cartoons to get people thinking about the issue of global warming. As we were launching MOSS, we decided to create this one together as our first in-house PSA," said Harold Moss, co-founder/creative director of MOSS, a brand initiative created to focus exclusively on producing media, across all platforms, fostering environmental, social, and political awareness. "Working with Robert is like going to a creative playground and we relished the opportunity to find a fun way to get out a message we care about -- what individuals can do to combat global warming. It focuses on a small step, but that first step is the most important in getting people aware and active."
It only takes one to change a light bulb and in this short film, a Dogshark demonstrates just how easy it is to substitute a compact fluorescent (which uses 75 percent less energy) for a standard incandescent bulb. The Dogshark's performance generates wild applause and bouquets of flowers from an audience encourage to "start acting now."
Wurzburg added, "The nature of Dogsharks is inventive thinking about all sorts of things, their observations sort of snap things into focus, even the obvious. Environmental awareness is part of Dogshark DNA. It's a given. MOSS and my team are having a creative riot screwing all these facets together. We're excited about the possibilities."
Credits:
Airdate: April 22, 2008 on the InternetTitle: DOGSHARKS: CLIMATE CHANGE
Production Company: FlickerLabLocation: New York, New YorkDirector/Creative Director: Harold Moss Executive Producer: Tammy WaltersAnimation Director: Nikolay NachevStoryboards: Ryan SiasProducer: Franklin ZitterAfter Effects Compositing: Devin Clark2D Animators: Nikolay NachevSound Designer/Mixer: Thomas Lino
Hardware/Software:Adobe Production Premium CS3Panic -- TransmitPowerMac G5 ComputersiMac Intel ComputersDell Ultrasharp 24" widescreen displaysApple DisplaysWacom -- Intuos 3 tablets
Dogsharks Credits:Creator, Creative Director, Art Director, Writer, Designer, Composer: Robert WurzburgComposer: Gahlord DewaldMusic Arranger and Performer: Wills BatesVoice over: Conrad Wurzburg
Founded on Earth Day 2008, MOSS, an offshoot of FlickerLab, the New York-based multimedia design and animation studio, is a new brand initiative that will focus exclusively on producing media, across all platforms, fostering environmental, social, and political awareness and change.
The company's reel includes environmentally and socially relevant projects completed under the FlickerLab banner including an animated campaign for the American Heart Association featuring the BAD FATS BROTHERS and THE BETTER FATS SISTERS; A viral short, HOW PREGNANCY HAPPENS, for Planned Parenthood; Anti-smoking campaigns for American Legacy and Comedy Central; Michael Moore Productions (A BRIEF HISTORY OF THE USA, in the Academy Award winning, BOWLING FOR COLUMBINE, and graphic design and effects for Moore's FAHRENHEIT 9/11); a range of ads for Green Peace and MoveOnPac.org; co-creating and producing the web series THIS MODERN WORLD (which satirized political inequities, corruption, and environmental destruction); and TROUBLE THE WATERS (consulting producer and graphics for this 2008 Sundance and Full Frame Festival Grand Jury Prize winning documentary).
