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DNA hires Badagliacca and Greenstein

Los Angeles-based DNA Studio has named David Badagliacca as its Head ofSales, Marketing & New Business Development, and Jane Greenstein, as afull-time producer. Previously, Badagliacca supervised the launch ofMaverick Records' Clio Award-winning Web site while at the label. He alsooversaw efforts for other popular, unconventional sites, including a newsite for recording artist Alanis Morissette and a music video madeexclusively for the Web. Jane Greenstein will produce original content fora wide variety of DNA Studio's consumer product clients, including Mattel'snew Generation Girl, and the company's extensive roster of entertainmentclients, such as Paramount Pictures, Columbia TriStar, Nickelodeon, WarnerBros., Fox Searchlight, Metro-Goldwyn-Mayer, Sony Music, Maverick Records,and Island-Def Jam Records. Greenstein began her online career at the WaltDisney Co., where she produced and edited an intranet site for thecompany's New Technology department. Prior to Disney, Greenstein was areporter and editor covering traditional and new media, including TV, DVDand music, for publications such as the L.A. TIMES, NEW MEDIA MAGAZINE andVIDEO BUSINESS MAGAZINE.