DMC Initiative wins Gold, Silver, and Bronze awards at the World PromaxBDA Television Promotions and Marketing Awards for CBS Eyecon Image Campaign.
Multi-award winning design and director collective, The DMC Initiative (DMCI) won Gold, Silver and Bronze at the recent World PromaxBDA Television Promotions and Marketing Awards.
DMCI, in partnership with CBS America, was awarded Gold, Silver and Bronze for their highly successful US new season launch promo package – the CBS Eyecon Image Campaign - for the major US broadcaster.
To date, DMCI has picked up over 15 International Awards. DMCI were also successful with FOX Classics, at World PromaxBDA last year, again winning in the Gold, Silver and Bronze categories.
DMCI Creative Director, Nathan Drabsch notes "We are thrilled at the success of this project. The reception of the campaign throughout the US was wonderful, and to now be recognised globally for it is indeed a real honour. It really goes to show that Australia is holding its own on the world stage."
DMCI Awarded at World PromaxBDA
- Gold Award – Art Direction & Design: Program Promotional Campaign - CBS Eyecon Campaign
- Silver Award – Marketing Video/Sizzle Reel/Presentation – External Use - CBS Eyecon Upfront Open
- BRONZE AWARD – Program Promotional Campaign – Out-of-House - CBS Eyecon Campaign
The promo dubbed the CBS Eyecon Image Campaign was initially deemed risky for the American market, however fears were misplaced and the campaign was rolled out extensively across the CBS Network.
The retro inspired spots were created using a combination of 2D and 3D animation featuring iconic animated illustrations of programmes such as Big Bang Theory, NCIS, CSI, 2 Broke Girls and Two And A Half Men.
Source: DMC Initiative
Jennifer Wolfe is Director of News & Content at Animation World Network.