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DMA designs Noggin host character

Data Motion Arts (DMA) has created the host character "Phred" for the new Noggin network. DMA's creative director Tony Caio was asked to create a character who is interactive, works on TV and on-line, and appeals to 6-to-12 year-olds. The result is a 2D character that appears tattooed on your forehead of different live-action faces. The PHRED ON YOUR HEAD show debuted on Nickelodeon on June 6th at 12:00 pm. You can view Phred on-line at www.noggin.com/build. Noggin is an educational TV channel and website, developed as a joint venture of Nickelodeon and Children's Television Workshop. DMA is a New York-based independent animation studio specializing in short-form programming with a focus on character creation.

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