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Disney Unveils New Princess And The Frog Toy Line

As the Disney Princess royal court prepares to welcome its newest member, Princess Tiana, star of the upcoming Walt Disney Pictures animated theatrical release, THE PRINCESS AND THE FROG, Disney Consumer Products in collaboration with Mattel and CDI, a division of JAKKS Pacific, have unveiled a the toy line inspired by the film and its characters.

Tony Award-winning actress/singer Anika Noni Rose, the voice of Princess Tiana, unveiled the line which includes dolls, play sets and role-play dresses at a sneak preview event at the American International Toy Fair in New York City. DCP also unveiled a new collection of Snow White toys in celebration of its first Disney Princess fairytale, SNOW WHITE AND THE SEVEN DWARFS, which releases from the Disney Vault on Blu-ray and DVD this fall.

Opening Christmas Day, 2009, THE PRINCESS AND THE FROG is a magical fairytale set in New Orleans that marks Disney's return to musicals and 2D hand drawn animation. Embodying the timelessness of Disney's storytelling heritage, the film also introduces Disney's newest princess in more than 10 years, Princess Tiana. The event marked the first time that Rose and Toy Fair attendees were able to see the toy line. Mattel presented a one-of-a-kind Princess Tiana doll created specifically for Rose in celebration of her role.

In addition to toys, DCP will also introduce an extensive line of THE PRINCESS AND THE FROG-inspired apparel, accessories, home decor, consumer electronics, school supplies and personal care products arriving to retailers nationwide this fall. Disney Publishing Worldwide will launch an assortment of titles including story and activity books. In malls across North America and Canada, over 220 Disney Stores will also celebrate the debut of Princess Tiana and THE PRINCESS AND THE FROG with gorgeous window displays and merchandising. The one-of-a-kind product assortment designed by Disney Store will offer something for everyone including Halloween costumes and role play dresses.

With the introduction of a new princess, the Disney Princess franchise continues to grow as a powerful lifestyle brand beyond toys and into categories such as fashion and decor, which today accounts for $4 billion in global retail sales and touches every aspect of girls' lives around the world. Disney Princess' successes span around the globe with merchandise, theatrical releases, home videos, books and magazines, television, theme park attractions, a website, radio air play and live entertainment.

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