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Disney Pins Mobile Distribution Deal with Thumbplay

Thumbplay Inc., a leading online retailer of mobile entertainment content, announced a mobile content distribution agreement with the Walt Disney Internet Group (WDIG).

As part of the agreement, Thumbplay will distribute content from WDIG's publishing labels mDisney, creator of Disney-themed mobile content, and Starwave Mobile, the company's third-party mobile content licensing and publishing arm. The offerings will include graphics, tones and mobile games.

"This deal with the Walt Disney Internet Group reinforces the quality of products that Thumbplay delivers for its members," said Are Traasdahl, founder/ceo of Thumbplay. "Our relationship with them allows us to deliver the best selection of mobile entertainment, providing our customers with the breadth of content that enables them to personalize their mobile phones."

Thumbplay offers more than 50,000 pieces of mobile entertainment content, including ringtones, wallpapers, games and text-based services. Members can purchase content as part of the Thumbplay subscription plan or on an a la carte basis. According to a recent comScore Media Metrix report, Thumbplay was listed as one of the 10 fastest growing sites in July with a 51% increase month-over-month growing from 3.5 million unique visitors in June to 5.3 million in July.

Thumbplay Inc. (www.thumbplay.com) aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by Traasdahl and evp marketing Evan Schwartz.

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