Disney Launches Chinese Website

Walt Disney Internet Group and SeaRainbow Holding Corporation have launched Disney.com.cn, The Walt Disney Company's official site in China. The Website includes content from Walt Disney's theme parks, movies and television units. Other content channels include Zeether, an area geared toward young teenagers, and Fun for Families, which offers activities designed for the entire family. In addition, Disney.com.cn offers online games and activities through an online subscription service called Disney's Blast. Disney's Blast is a learning-focused environment with age-appropriate games and attractions that encourage exploration and learning, featuring Disney characters such as Mickey Mouse and Winnie the Pooh. "Disney's content, including such recognizable characters as Mickey Mouse, Minnie Mouse and Donald Duck, has universal appeal to children and families of all cultures," said Mark Handler, executive vice president and managing director, International, Walt Disney Internet Group. "We're excited to be part of the Chinese Internet market and look forward to working with SeaRainbow as our relationship unfolds." Jian Kang, president, SeaRainbow Holding Corporation, said, "We are pleased to be working with Disney, a company known throughout the world for its high-quality, family-friendly entertainment. Today's successful launch of Disney.com.cn represents an exciting milestone for SeaRainbow and Walt Disney Internet Group, and we look forward to celebrating future successes together."

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