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Disney, DreamWorks Exec Named to The Box Board

Press Release from The Box Ltd.

LOS ANGELES, July 29, 2009 -- David L. Simon, a highly respected entertainment industry veteran who has held senior level executive positions at DreamWorks Animation, Fox Television Station Group and Disney among others, has been named to the advisory board of The Box Ltd, the Israeli content creation and new media company. The announcement was made today by Yaki Gani, vice president, The Box Ltd.

Mr. Simon, who is based in Los Angeles, will provide strategic consultation to the company in the areas of content for broadcast entertainment and advertising.

Formed in 2003, The Box creates and produces cross-platform original content for broadcast and advertising while working with leading global brands and media entities, including Nike, Coca Cola, Orange and Disney. The company recently launched CelebZ, a 30-minute primetime animated series where viewers can create 25 per cent of the show's content using The Box's proprietary interactive content creation platform. A companion website lets viewers drag and drop characters, backgrounds, scripts and music to create sketches for inclusion in the final show.

"David Simon is a man of vision whose keen business sense transcends traditional and emerging media. We are fortunate to have David join us at The Box as we aggressively increase our activity, partnerships and content creation within the American market," said Mr. Gani.

Mr. Simon has hands-on experience in development, production, marketing and distribution with some of the entertainment industry's most prestigious corporate brands. He served in senior management positions with major broadcast groups in sales, marketing, programming and production, including vice president of programming and production for the Fox Television Station Group. Mr. Simon set up and ran Disney's first international television production company in London for 10 years, establishing production offices in eight countries, producing forty-five weekly programs in forty territories. He supervised the launch of the first international Disney Channels, Super RTL in Germany and GMTV in the UK. Simon returned to the U.S. to head DreamWorks Television Animation Studio. He formed Simon Bros. Media to identify and develop content, and is working with many producers and entertainment companies to achieve this goal.

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