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Digital Element and Digimation Team Up on Modelshop

Digital Element, an Oakland-based software developer and publishing firm specializing in art tools, and Digimation Inc., a leading provider of 3D models, announced the release of the Modelshop plug-in for Photoshop, which includes 50 3D models from Digimation's Model Bank Collection.

Modelshop allows users to rotate, scale and place 3D models from such popular formats as .obj, .3ds, .lwo and .dxf in a traditional Photoshop picture. Users may choose lighting effects and add shadows for realistic placement in the scene. Modelshop is easy to use and powerful, providing users with a high-quality, low-time requirement method of adding new content to pictures.

Modelshop ships for $229 download / $249 boxed and includes the four major themes of: Civil Engineering, Vehicles, Architecture and Landscaping.

Several other themes include furniture, computer peripherals and anatomy Digimation and Digital Element plan to release successive theme disks with additional models taken from Digimation's vast supply of 3D models. Individual models are available for purchase from Digimation's Website (

Additionally, Digimation is extending a special discount to Modelshop owners. The offer, which will come included with the Modelshop package, will provide Modelshop users with access to thousands of 3D models at discounted prices.

"Modelshop is an application that we are particularly excited about" said Digimation president David Avgikos. "Modelshop introduces the 2D community to the benefits of 3D and opens up a new and potentially large base of users to our world-class collection of 3D models."

Modelshop works with Mac and PC, Photoshop 6 and 7. A free upgrade for Photoshop CS will be available in early December. More information about Modelshop can be found at Digital Element's Web site: Founded in 1999 in Oakland, California, Digital Element is a software engineering firm specializing in 3D programming. In addition to its Technology-on-Demand program, which provides 3D programming services to a diverse array of organizations, Digital Element develops and distributes software products and services to film and television animators, video game designers, Web developers, architects and landscape designers.

Digimation is the exclusive distributor of Viewpoint Premier 3D models. Founded in 1992, Digimation is known for such plug-in technology as Bones Pro, Shag:Hair and Illustrate!. Digimation's Premier model archive contains more than 30,000 individual 3D models, which can be delivered in every major 3D file format.