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Dieselfx Drives Into Santa Monica

Dieselfx has commenced operations in Santa Monica, California. Elliot Jobe founded the new effects house after leaving Playground where he was the lead inferno artist. Joining the team with be Craig Price, Playground's former creative director and producer Alessandra Pasquino, who also worked at Playground. From design and production supervision to final finishes, the new firm has a wide range of serves for clients including a complete CGI package.

The company credits already include Oliver Stone new documentaries COMANDANTE, which follows Cuban leader Fidel Castro, and PERSONA NON GRATA, which delves into the Israel-Palestine conflict. Originally they were hired for custom digital color treatment services, but ended up creating complete mastering supervision involving separate NTSC/PAL/HD/Film format masters. For more information contact the company at 725 Arizona Ave., Suite 103, Santa Monica, California 90401, by phone (310) 394-9001, or on the Web at